Can cosmetics advertisements be indicators of different perception of beauty amongst countries?

Georgia-Alexandra Ch Spyropoulou*; Leonidas Pavlidis; Steve Herrmann; Antonis Tsimponis; Anastasios Gomolis; Periclis Foroglou; Efterpi Demiri; Stavros Vassiliou; Eleftherios Vairaktaris

Background: We reviewed cosmetics advertisements from several parts of the world to study if the concept of beauty varies among different Countries.
Materials and Methods: We used YouTube search engine and key words: “cosmetics”, “advertisements” and the name of each Country that was included in our study in the language of the relevant Country. The faces of the models were compared against Marquardt® beauty mask template.